Burberry Set for Steep Sales Decline Across Regions in 2025

British fashion brand Burberry (LSE: BRBY) is expected to see another challenging year in 2025, following a downward trend that began in 2024, driven by softening in consumer spending specifically from U.S. and Chinese shoppers. In 2024, the fashion house reported a -12% drop in its full-year like-for-like sales in its Americas segment. This slowdown offset a modest +4% increase in sales from Burberry’s Europe, Middle East, India, and Africa (EMEIA) division, and a +3% increase in Asia Pacific sales, which was boosted by higher tourist demand. Visible Alpha consensus estimates project a further like-for-like sales decline of -12.1% in the Americas in 2025, exacerbated by a -7.8% decline in the Asia Pacific and a -5.4% decline in EMEIA. Overall, in 2025 analysts expect revenues to decline by -14% year over year, reaching £2.5 billion. Americas is estimated to see the sharpest year over year revenue decline of -16%, followed by Asia Pacific at -13% and EMEIA at -10%. A rebound is expected by 2026, with total revenue projected to increase by +6% year over year, reaching £2.7 billion.