Apple earnings preview: iPhone expectations continue to move lower

Vision Pro iPhone and China Apples Q1 Earnings and Outlook

Earnings preview

072825 AA AppleEarnings 1

Apple Inc. (NASDAQ: AAPL), total revenues expected for fiscal Q3 have started to tick up slightly from the beginning of last quarter, according to Visible Alpha consensus, from $88.5 billion and back to the $89.3 billion earlier in the year. Sentiment seems to reflect a view that iPhone buying continues to be underwhelming, due to continued weakness in China and fewer users upgrading in the US. Since late January, expected Q3 iPhone units stayed at 45 million and FY 2025 jumped back to 227 million. Currently, Q3 is expected to deliver $40.2 billion in iPhone sales and $202.7 billion in 2025. Overall, large looming questions remain about the impact of tariffs on both their customer base and supply chain, driving full-year iPhone revenue expectations to continue to edge down since the beginning of 2025.

072825 AA AppleEarnings 2

Expectations for the high-margin Services segment remained stable for Q3 at $26.8 billion. The gross margin for the Services segment is over 70%, significantly higher than the 36% gross margin for Products. Given the large installed base, we are looking forward to what the company says in the Q3 earnings release about growth in Services and the role of Apple Intelligence in FY 2025.

Apple stock has been flat since last quarter but is down nearly -10% since late January. The consensus P/E for 2026 is 28x. Could the Q3 release and outlook begin to drive outperformance in the stock?

072825 AA AppleEarnings 3

Tags:

About Melissa Otto, CFA

Melissa is Head of Visible Alpha Research at S&P Global. She spent 20+ years as an equity analyst and portfolio manager. At TIAA/Nuveen, Melissa specialized in covering global technology and consumer stocks and the Pan-Asia region. She also managed one of Fidelity's equity research teams as a director of research. In addition to her equity investing career, Melissa worked directly with software engineering teams at Bloomberg, Microsoft, and MSCI building cloud-based solutions to centralize and aggregate critical investment data for investors. Melissa studied Japanese at Harvard University, received her MA in economics from Brandeis University and MS degree from the University of Pennsylvania, and is a CFA charter holder. She is certified in Azure Fundamentals and Agile Project Management.

View all Articles by Melissa >