The car manufacturer industry consists of companies that make cars, including electric vehicles. The industry can be further broken down into passenger vehicles, light commercial vehicles (LCV) and commercial vehicles. Auto manufacturers are part of the larger automotive industry, which in addition to manufacturing includes the design, development, marketing and selling of automobiles and their parts. Below is current consensus forecast data on unit economics such as units sold and average selling price (ASP); financials, including total revenue and total automotive revenue; and key ratios, such as gross margin and days inventory outstanding. These key auto manufacturer metrics aid market participants in identifying auto manufacturer trends and future performance of auto manufacturer companies, such as Volkswagen, Toyota, General Motors and Hyundai.
What are the most important car manufacturer KPIs?
Key performance indicators (KPIs) are the most important business metrics for a particular industry and are where investors should look to find an investment edge. When understanding market expectations for the auto manufacturers, whether at a company or industry level, here are some of the car manufacturer KPIs to consider:
- Units Sold
- Average Selling Price (ASP)
- Total Automotive Revenue
- Total Financial Services Revenue
- Days Inventory Outstanding
- Zero Emission Vehicle (ZEV)
What questions do these key auto manufacturer metrics answer?
With Visible Alpha’s car manufacturer forecast data, you can discover:
- Which auto manufacturer is expected to sell the most vehicles in the next year?
- Which car manufacturer sells the most expensive vehicles?
- Which car manufacturer generates the most revenue by selling vehicles? Which manufacturer generates the most revenue overall?
- Which auto manufacturer holds inventory for the least amount of days?
How can this data be used?
By opening up forecast data on key car manufacturer KPIs, Visible Alpha is enabling institutional investors, retail investors, business reporters, students and more to quantify and compare market expectations for companies across the auto manufacturing industry.
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Automotive Units Sold
Automotive units sold are the number of units by the company in a particular quarter or year.
Automotive Units Sold – Retail
The number of units sold to the end customer is the number of retail units sold.
Automotive Units Sold – Wholesale
Automotive wholesale units sold refers to the total number of units sold to dealers.
Average Selling Price (ASP)
Average selling price is the average price per unit sold.
Total Automotive Revenue
Total automotive revenue is the number of units sold multiplied by the average selling price.
Total Financial Services Revenue
Total financial services revenue is calculated by the sales of providing financial, leasing, insurance and fleet management services for customers and dealers.
Zero Emission Vehicle (ZEV)
A zero emission vehicle is an electric car that runs completely CO2-free in “tank-to-wheel” mode. This requires a charging network that is completely powered by renewable energy.
Production is the number of units that are produced in a company manufacturing plant.
Capacity is the maximum number of units that can be sold.
Days Inventory Outstanding
Days inventory outstanding measures the average number of days that a company takes to turn its inventory into sales.
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