The restaurants and bars industry is made up of companies whose primary business activities are focused on preparing and serving food or beverages to customers. While most of these companies serve on-premise food, off-premise is increasingly becoming a larger portion of their business. Below is current consensus forecasts data on revenue drivers, such as same store sales growth, average number of restaurants, system-wide sales and average unit volume, as well as financial metrics, such as total revenue by franchise and company-operated stores. These key restaurant metrics aid market participants in identifying restaurant trends and future performance of restaurant companies, including Yum! Brands, McDonald’s, Starbucks, Jack in the Box and more. View all Restaurant Resources >
What are the most important restaurant KPIs?
Key performance indicators (KPIs) are the most important business metrics for a particular industry and are where investors should look to find an investment edge. When understanding market expectations for restaurants and bars, whether at a company or industry level, here are some of the restaurant KPIs to consider:
- Same store sales growth
- Average number of restaurants
- Net change in number of restaurants
- System-wide sales
- Average unit volume (revenue per store)
- Franchise revenue
- Company-owned revenue
What questions do these key restaurant metrics answer?
Here are some questions you can answer with Visible Alpha’s restaurant forecast data:
- What restaurant company reported the best same store sales growth?
- Which restaurant has the most number of outlets globally?
- Which restaurant is expected to add the most new locations in the next two years?
- Who reports the most sales?
- Who reports the highest average unit volumes?
- Which restaurant is growing the fastest by total franchise revenue?
- Which restaurant is growing the fastest by total company-operated store revenue?
- Which restaurant is expected to be the most profitable in the next year?
How can this data be used?
By opening up forecast data on key restaurant KPIs, Visible Alpha is enabling institutional investors, retail investors, business reporters, students and more to quantify and compare market expectations for companies across the restaurant and bar industry.
How do I attribute Visible Alpha?
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This guide highlights the key performance indicators for the restaurant industry and where investors should look to find an investment edge, including:
- Restaurant Industry Business Model & Diagram
- Key Restaurant Metrics PLUS Visible Alpha’s Standardized Industry Metrics
- Available Comp Tables
- Industry KPI Terms & Definitions
Same Store Sales Growth
Sales growth at stores open for at least 12 months. Also called comparable store sales growth, comps or SSS.
Same Store Ticket Growth
The growth in ticket, or sales per customer, at stores that were open for at least 12 months
Same Store Traffic Growth
The growth in number of customers at stores that were open for at least 12 months
New Store Unit Growth
The growth rate of the store base
The profitability at the restaurant level for company-owned restaurants before taking into account corporate expenses
Average Unit Volume (AUV)
Represents sales per store
The fee that the parent company charges the franchisee in exchange for using the brand and supporting materials
Revenue from stores that are operated by the company
Revenue from stores operated by a franchisee, with support from the parent company (the franchisor)
New Store Productivity
New store sales in its first year as a percentage of an existing store’s sales. One hundred percent would represent a new store selling as much as an existing store.
Operating profit per one dollar of revenue. Calculated as operating profit divided by total revenue.
Total sales generated across the entire system, including franchise and company-owned stores
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