Affirm Forges New Path in Payment Solutions with New BNPL Card in Partnership with Visa

Affirm Holdings (NASDAQ: AFRM), a leading provider in the Buy Now, Pay Later (BNPL) sector, has partnered with payment processor Visa (NYSE: V) to launch an innovative payment card in the U.S. that integrates both debit and BNPL options. The collaboration represents a strategic partnership between FinTechs and traditional financial players, offering consumers more flexibility in how they manage their payments. The “flexible credential” feature by Visa, already available in markets such as Hong Kong, Japan, and Southeast Asia, enables users to make payments from multiple funding sources through a single card.

As e-commerce continues its rapid expansion, consumer demand for convenience and financial flexibility is intensifying. Affirm has capitalized on this trend, reporting a +40.7% year-over-year revenue growth in its recent fiscal Q1 2025 earnings and a +15% increase in active users, reaching 19.5 million. For Q2 2025, analysts expect Affirm’s revenue to hit $806 million, driven by a projected $9.63 billion in gross merchandise volume (GMV) during the holiday shopping season.

Looking ahead, Visible Alpha’s consensus estimates point to a +34% year-over-year revenue increase in 2025, with Affirm’s active user base anticipated to grow to 21.3 million by year-end. The company is also preparing for its U.K. debut, and analysts expect a significant reduction in its net loss, forecasting $148 million in 2024, down from $518 million last year. By 2026, Affirm is poised to achieve profitability, with a net income of $191 million.