Cracker Barrel focuses on cost cuts and revamp to offset sales slowdown

Cracker Barrel Old Country Store (NASDAQ: CBRL) is bracing for a third consecutive year of sluggish sales, with revenue expected to remain effectively flat in 2025. Consensus estimates from Visible Alpha forecast revenue of $3.47 billion, barely changed from 2024.

The US casual dining chain is pinning its hopes on a $700 million brand refresh, set to roll out over three years from 2025 to 2027, alongside internal cost-cutting and operational streamlining. While top-line growth may take time to return, analysts expect profitability to begin recovering as these initiatives take hold.

Net income is forecast to rise to $58 million in 2025, up from $41 million in 2024—a sharp drop from $99 million in 2023. EBITDA is projected to improve to $194 million, up from $157 million in 2024, signaling early benefits from the company’s restructuring efforts.