Wolverine World Wide Eyes Turnaround After Revenue Slump

U.S. footwear manufacturer Wolverine World Wide (NYSE: WWW), the parent company of brands like Merrell, Saucony, and Hush Puppies, reported a -21.8% year-over-year decline in total revenue for fiscal year 2024, largely due to a series of divestitures. The company sold off its Keds business, the U.S. and non-U.S. Wolverine Leathers divisions, and the Sperry brand as part of a broader strategy to streamline operations and focus on core brands.

After two years of restructuring, analysts expect Wolverine to return to growth in 2025. Revenues are forecast to rise +4% year-on-year to $1.8 billion, driven primarily by a rebound in the Active segment, which is expected to grow +6% to $1.3 billion. The Work (-0.1% YoY) and Other (-8% YoY) segments are likely to remain sluggish in the near term but are projected to stabilize in 2026.