Questionable Profits
Zillow analysts have widely different views on the company’s future profitability as they transform into a real estate iBuyer. The company is in the midst of an ambitious multi-year transition to “Zillow 2.0” that began in 2018 with Zillow Offers, a program allowing homeowners to sell directly to Zillow to be remodeled and resold. Many analysts are skeptical if the iBuyer model can achieve long-term profitability, and Zillow’s core business – Internet, Media & Technology (IMT) – is expected to offset on-going losses from the Home segment in the near-term. The company guided for breakeven consolidated adjusted EBITDA in 2020, but consensus estimates are projecting a small loss.
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