It’s no secret the cost of a week’s worth of groceries has significantly increased. The overall price of packaged goods is at a forty-year high, with the average cost of groceries alone up 12% in twelve months — the highest increase since 1979.
From June 2021 to June 2022, the price of eggs rose 33%, butter 21%, chicken 20%, oranges 11%, and ice cream 13%. Most consumers are adjusting accordingly by swapping out beef for chicken, turning to other protein sources altogether, and shopping more store brands and discount deals to keep costs low.
In such a hot market, consumer packaged goods companies (CPG) need to be both nimble and wise in their decisions. Every part of the business — from packaging and advertising to shipping and labor — is more expensive, and companies are raising prices to cover costs while also working to keep prices reasonable to avoid scaring away shoppers.
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